Ten Ways To Pimp Your Website

More and more aspiring online entrepreneurs are discovering how the digital tidal wave can enhance their online profile. Wannabe business owners have far more tools at their disposal to market themselves.

Let’s take a look at the most popular ways to get your site ‘out there’!

Award-winning entrepreneur of iHubbub, and author of Create A Successful Website and Pimp My Site Paula Wynne shares top ten ways to pimp your website.

Wannabe business start up owners have far more tools at their disposal to market themselves.

#1 Keyword Foundations

Keywords are the most essential ingredients to ensure your site will be visible and indexed on search engines. Using them correctly and effectively will drive visitors to your site. Without strategic keyword placement, your site will be a mish-mash of gobbledy-gook to the search engines.

Your main objective is to be high up the organic results, not for your name or book’s name, instead for keywords related to your writing preference. This is easily learned and achieved by even the most extreme novice. 

#2 Long Tail Keywords

Like Pinocchio’s nose that kept on growing with each porky he uttered, long tail keywords are words and phrases that best describe your writing talents, skills, genres or stories. They are words strung together to form a really long phrase. The most effective long tail keywords are the ones highly relevant and specific to your website.

Each page of your site MUST have a primary message for your visitors, so explore these keywords, finding creative paths to string the words and phrases together and weave them throughout the page content.


In iHubbub’s case, our main keywords are extremely competitive - ‘home business’ or ‘home based business’.  So, how could we use this keyword phrase to be more specific and relevant to our site? To create an even better long-tailed keyword, we started optimising ‘home business social network’.

You see, when your visitors use a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In our case not to buy, but to join our site to meet, connect and trade with other home business owners and website start-ups.

Within a couple of months of our site’s launch the long tail phrase ‘home business social network’ was already ranked number #3 on Google. 

#3 Search Engine Optimization (SEO)

What is SEO? It’s one of those phrases that floats straight over people’s heads and you see their eyes glaze over as they try to digest the meaning. SEO is the process of improving the ranking of a website within search engine results. There are stacks of different modes to get your website optimised so that the search engines will find you. Read Pimp My Site for a fool-proof guide to optimising your site. 


Using long tail keywords in your ‘On Page Optimisation’ in strategic places on your page will get your Google to sit up and take notice of you.

#4 Metadata

Inserting Metadata into each page ensures that every page of your site is optimised for particular keywords, with a rich long-tail keyword title and description.  You may not realise it, but you view Meta tags every time you see search results in Google.

See this search result example, which shows that the title and description have keywords in bold. This is how Google’s finds your site and tells potential visitors what your site is all about. 

  Wannabe business start up owners have far more tools at their disposal to market themselves.

Caption: You can see the Meta title and Meta description Google has found for the words in bold, which are the keywords the browser has searched.


Inserting Meta data in your website’s admin CMS tells Google what your page is about.


#5 Blogging

For the savvy digital start-up, a blog is a key marketing tool. Blogs allow you to engage in a conversation with your fans while improving your website's search engine rank. Blogging is highly beneficial as it increases SEO with lots of juicy content for Google to gobble and helps grow a social network to interact with fans.

#6 Social Media (SM) 

Start playing with the various Social Media tools because SM forms a sizeable chunk of online marketing. Social Media tools and techniques are spreading fast and furious so tinker around the various SM apps and aggregators. You have many digital marketing tools to juggle so don’t sign up to all the platforms, choose which is best for you.

It is interesting to note that your Social Media tweets, blogs and posts are also included in Google’s search results. For example, using the same search term from above (Home Business Social Network), you can also see the following two results Google found in Twitter and YouTube, both using the keywords I searched.

The moral of the story: use long tail keywords in your social media, often Google will deliver those results first!

#7 Video Marketing 

Platforms such as YouTube have given browsers greater access to the use of web video as well as increased marketing penetration for web owners. Video marketing is another essential avenue to increase ‘direct traffic’ to your website.

You can do this by having highly desirable videos which in turn will grow your video channel’s subscribers and build inbound links into your website.

Having fun and light-hearted viewing will develop your writing personality and brand and increase awareness.

#8 Online Publicity

If you’re new to PR it may not come naturally to you to promote your website or explore inventive ways to increase your traffic through publicity.

You must learn how to find a newsworthy angle with human interest stories that attract the media.

Then combine this with a busy ‘news room’ to ensure your release lands under the right editor’s nose.

#9 Press Release

Set up a ‘press kit’ with the most vital PR tool – a press release to get your site in front of a journalist or editor.

A well-written press release is a notice or story sent to the media with the aim of attracting their interest and gaining valuable editorial space in their publication. You can submit your news to iHubbub for free to get promoted to the media.

If your press release is not newsworthy with no human angle and not in the right format it will be binned!

#10 Email Marketing  

Email marketing is probably the most effective digital method of marketing your site because it is fast, cost-effective, personalised, flexible and above all – targeted. You set up an email mailing list with goals to deliver messages about emailing campaigns to a group of people or recipients who have opted into your list.

As with all your marketing efforts, your email marketing starting point has to be your visitors’ interest in your website. Email marketing works a treat when run alongside your PR and marketing campaigns. 

I hope you’re now hot under the collar and inspired to get your site up onto Google’s radar. Please feel free to get in touch with me if you have any questions.

In the meantime, enjoy pimping your site!


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