How To Prepare A PR Pitch

As a new start-up entrepreneur running your own home based business, you need to learn how to become an ace Public Relations ambassador to promote your online business, publicise your home business product or freelance service or special interest arts and crafts hobby to gain media attention and PR.

So let's see how on how to prepare a PR pitch for your next PR campaigns so you too can get some juice free publicity!

Before you prepare your PR Pitch, think about our Pitch and Release PR Service or if you subscribe to Publicity Club Plus you will get the benefit of using our Pitch Service where we pitch your site or business to the media.

New business start-ups must learn how To Prepare A PR Pitch

Prepare a short, simple pitch that is to the point with your keyworded message. It is a synopsis or snippet of your business, product or service.

Use this pitch in any networking meetings you have, but more important is to fire it off to a journalist who sends out a media alert or if you find a good article that you would like to contribute your thoughts and ideas.

You should send only the pitch by email with a link to your press kit or your press release. If they want more, they will contact you.

Key Pitch Points

Have short, sharp answers to these questions:

  • Why me, why now?
  • Why should they care?
  • And why they care now?
  • What makes you so special?
  • What is unique about you that will interest their audience?
  • Remember all the W’s.

If you saw a great article recently written by the journalist, be sure to remember to acknowledge it. Give praise or compliments where it’s due. If you get an interview, practise sound bites or keywords in the mirror or on your own, but best done in front of your partner or family member who can give you good feedback.

PR Pitch Tips

How best to pitch to a journalist? What to do and what not to do? Elisa Roche, Show Business Editor for The Daily Express, gives her top tips for pitching to editors and journalists:

1. Know the publication before you approach them. A generic email saying, “I really love your newspaper and read it every day” won’t cut the mustard. Be specific.

2. Have a look at the publication you are approaching so that you can single out something you like. Flattery goes a long way.

3. Get your timing right. There’s no point ringing a national newspaper or magazine journalist when they are on deadline or going for a meeting with their Editor.

4. Find out from the newsroom secretary what time the staff go into daily meetings so that you can catch them at the right time. These days, an email in the morning before 11am is a safe bet.

5. Keep your approach short and sweet. And don’t use convoluted language. If you wouldn’t normally say things like, “ Kind Sir or Madam, I would be most grateful if you could please...” don’t say it here!

6. If possible, try to sum up what you are pitching in a few sentences and put that up top.

7. Use the old journalists rule of Who What Why Where and When?

8. And please don’t bung up someone’s inbox with hi-res images.

9. Approach the right person. If you have a fashion idea, make sure it gets to the Fashion Editor. If you have a feature, Features Editor it is.

10. Look at the bylines on copy to see who writes what and if all else fails, ring reception and ask them. Don’t ring first to check if it is okay to send an email. Just send it. Better to follow up later than get on the phone too ealy.

Take a look at my eBooks to find out how to get free publicity and learn how to become Google's No 1.

Good luck Pimping Your Home Business!

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