How To Find A Home Business Niche

So you want to run a business from home, you probably even have a fair idea what it is you want to do.  Finding and commercially exploiting your niche is just one of the many home business advice articles in our How To section.

How to find your new start up home based business niche 

Paula Wynne, successful businesswoman and author of 'Create A Successful Website' guides home business start-ups on making these often tough decisions. describes a ‘niche’ as “a place or position suitable or appropriate for a person or thing and having specific appeal.” When we set up Remote Employment there was a need for professional workers to find home based jobs.

So our niche not only had specific appeal to us personally, but also to our potential users.

At the time there was no reliable website or directory that we could lay our hands on, and so we trawled the web looking for all our keywords only to find loads of ‘dodgy’ sites and link farms claiming they offered ‘genuine’ work-from-home jobs.


All sites must evolve or die.


So says Karen Hanton, MBE, who started Toptable and sold it for many millions!

Polly Gowers from Everyclick advises: Find your niche, find out where you customers are hanging out online, find out what keywords they use and then find a way of getting in front of them.

Finding Your Niche

It’s really important to find your niche and now is the time to research it. When contemplating your niche, carefully consider the following questions.


Karen Hanton advises home business start-upsKaren Hanton On Making Mistakes

We all make wrong turns. Anyone who says they don’t is probably not being truthful.

Most important thing is to recognise and accept that something isn’t right and fixing it is the easy part. Denial is the enemy!


Ask Yourself


  • What are you passionate about?
  • Are you knowledgeable and skilled on a certain subject?
  • Is your content general or specific?
  • Can you write about broad or narrow topics?

For Example

You may be a photographer, so what’s niche about that? Well, maybe you specialise in underwater photography or newly born babies.

If you’re a commercial photographer your niche may be shooting scenes such as factory equipment, food or rock concerts.

Above all, you should only ‘niche’ it up if you love your chosen web concept and you know a lot about it. Don’t settle with a topic you’re unsure about just because you think it will make money or be a runaway success.

Do what you love the most, where your passion will ride waves and your energy will be unstoppable.

Award-winning entrepreneur of social networking site, iHubbub, and author of ‘Create A Successful Website’ and Pimp My Site, Paula Wynne is co-founder of iHubbub, a home business social community.

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