Effective Home Business Blogging

Blogging is a big thing in the world of the web. There are a tremendous number of people blogging about anything and everything, either as a hobby, to make a living or to help their business.

But blogging for home businesses is possibly one of the toughest and most under-utilised options.

If you have a start-up business presence online, you might already have a blog - if not, you probably feel like you should. The biggest mistake that business owners make though, is not really understanding what their blog is meant to achieve.

Blogging for business, blogging for marketing, marketing a business through blogging, writing a blog, how to start a blogging business ...

All these phrases are filtering through your brain matter, which is starting to look just this image below. But exactly how do you start an effective blogging business and why should you anyway?

Blogging for home businesses is possibly one of the toughest and most under-utilised options.

Want to know more about blogging for your home business? Have a look at the range of blogging books in the iHubbub shop!

Have a look at Mark Johnson's simple guide to blogging for home businesses - how to use your blog and why you should:

Adding Credibility

Your blog doesn’t necessarily have to get website traffic, and unless you do a really great job, it probably won’t transform your business over night. But the one truly great thing about having a blog is that it gives you the opportunity to build credibility to your business.

The way you do this is simple; you’re an expert in whatever it is that you do right? Well show off that knowledge. Integrate your blog with your business website and maybe show a couple of your recent posts on the home page.

When a new visitor arrives on your website, they might think “How can I decide whether this is the right business to work with?” or “Are these guys any good?” if your blog posts are really detailed, helpful or insightful (without being full of jargon) then that will give your visitors a good feeling about working with you.

Show Your Personality

The other thing that any potential client or customer will want to know, is what you will be like to work with; or simply whether your business’s culture fits with their personality. You might feel like your website has to portray a certain, professional image though...

Many businesses use their blogs to show the ‘real’ personality behind the brand. You can be a little more down to earth, use humour and attempt to build a rapport with your visitors. Endear yourself to your readers and help them to trust you.

Building Traffic And Links

Blogs can be used as a tool to build traffic, and they can actually be very effective if you do it right. The best way to leverage your blog is to keep things simple. Full-time bloggers may post every day and they may spend all of their time marketing their blogs... But you have a business to run.

Rather than worrying about short term traffic, start your blog as a way to build credibility and to let your personality shine through. If you do it right and you persevere, you may eventually start some traffic trickling in.

Keeping In Touch

Another great benefit to businesses is the ability to keep in touch with your customers. Email marketing is a valuable business tool, but if all you ever do is hard sell, you may annoy and even ailienate your customers.

By publishing interesting and helpful blog posts, you give yourself an excuse to email your customers “just to say hi”. You can send out your blog posts without risking annoying your customers; doing-so will keep you in their minds and make them far more open to occasional marketing when you do send it.

Things To Avoid

The sad thing is; most business that start blogs, fail to get any value out of them, and you can waste a lot of time for no return. So here are a few pitfalls to avoid. Try not to do these things and it will be a lot easier to do the things above:

Don’t Overdo It

Writing a high quantity of quality content is hard, so here's our suggestion: don’t! Aim to write one post a week, but make it really good. Give yourself three or four hours and really put in the effort. If you try to write any more than one post a week you may find the quality slipping, or find yourself not having time to run the rest of your business.

Don’t Expect Instant Results

Your blog will gradually develop into an asset, but at first you may not see any benefit. Focus on those first couple of benefits, because doing so will give you the right mind-set. If in a few months you start generating more online business traffic then that’s just a bonus!

Don’t Let It Slip

Overdoing it is a good way to burn out; fortunately you’re not going to do that though...Set yourself a blog schedule and stick to it, but try to work out a routine that’s not too onerous. When visitors find a blog with just a few posts published 6 months ago it makes the entire home business look abandoned.

A failed or forgotten business blog is worse than no blog at all!

About The Author

Mark Johnson is the owner and founder of ThinkTraffic.co.uk. They are a small (but hard-working) SEO agency and they have a blog of their own too!  

We recommend that you check out these blogging books books in iHubbub's Shop. You may also find Mom blogging for Dummies, Start Up Blogging for Business, Blogging for Dummies, The Secret Power of Blogging, Problogger, Blogging for Bliss and even ... Food blogging.

Here's a few we recommend you look at ...

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