How to Set A Keyword Strategy

How to Set A Keyword Strategy

Keywords are the most essential ingredients to ensure your site will be visible and indexed on search engines. Using them correctly and effectively will drive potential clients or customers to your site. Without strategic keyword placement, your site will be a mish-mash of gobbledy-gook to the search engines.


Description

 

 

Keywords are the most essential ingredients to ensure your site will be visible and indexed on search engines. Using them correctly and effectively will drive potential clients or customers to your site. Without strategic keyword placement, your site will be a mish-mash of gobbledy-gook to the search engines.

 

Your main objective is to be high up the organic results. When we venture on to ‘On Page Optimisation’ in one of the next session in the SEO Club, you will find out why keywords are taking over our lives.

 

More important is how to use them to maximise your search marketing. Keywords will also come into play if you decide to do Google Adwords or any PPC campaigns. To build a search-engine friendly site, your first step is researching the best keywords to suit your site.

 

Your Keyword Strategy is never-ending. You will be constantly monitoring and evaluating certain words, adding new ones and manipulating the ones that are lagging behind. Set yourself quarterly targets. This will act as a prompt to assess which keywords need a boost, which need the boot and any new ones that have come to light should be included.

 

The next SEO Club session will cover:

 

  • What are Keywords?
  • HHow to Work with Keywords
  • How search engines work?
  • Recipe For Keyword Success

 

It is not a case of adhoc-ing any old words that come to mind into your pages and hoping it works. It is a complex business, but one that is easily learned and achieved by even the most extreme novice.

The key point here: your keywords need to be specific and relevant to your product or service and also to the content on each page of your site.

 

If you’re a member of the SEO Club, log in to the group http://ihubbub.com/group/seo-club and sign into the webinar. Otherwise take a look at the club and see if you’re interested in joining our monthly sessions where you can bring your SEO challenges to the group sessions and get mentored by SEO Author of Pimp My Site, Paula Wynne!

 


About The Trainer or Speaker:

Award-winning online-entrepreneur and popular keynote speaker, Paula Wynne is co-founder of home business community iHubbub.com and author of the bestselling Create A Successful Website and Pimp My Site.

Information

Type : iHubbub Webinar
Date and Time : Wednesday, 15 August, 2012 - 17:00
Location : GoToWebinar