Why Sponsor The Awards

iHubbub is delighted to be working with various media partners. 

Our media partners who will be helping us to promote the awards are Making Money Magazine, What Franchise, IPSE Freelance Network, Babyworld and Glam Family.

Well Established Media Partners

This range of online and offline media partners gives our sponsors access to people who are looking to start up a business or franchise as well as many already running a small home based business and freelance contractors.

The coverage will be in both print and online – see the media partnerships below and how they will be promoting the awards.

Wide Audience Reach

As a sponsor you will get widely spread advertising and advertorials with our media partners shown below as well as iHubbub’s audience of home business owners along with Remote Employment's target audience of freelancers and home workers.

We are also in talks with some large brands to become category or headline sponsors. See the different award categories here and then let us know if you'd like to sponsor one (You may also be interested in participating in The Essential 2015 Home Office Guide!)

These ideas are categories examples, we are happy to work with you on a special title and entry criteria for your award and any other data you would like to collect from the entrants. For example you may want to add something to track market research for your future marketing campaigns.

Here are some numbers we crunched earlier ...

 

Awards Summary

●     Key vertical market access 10m+
●     SM and viral voting
●     2.2M+ e-campaign driven
●     National PR campaign with a positive ‘good news’ story
●     Proposed Timings: Tease in Feb2015, announce opening in March 2015, winners announced April with PR going into May 2015 giving a 5 month campaign

 

Audience Reach

●     10M+ Page Impressions
●     110K Social Followers
●     650K Total Exposures (online and offline)
●     445+ Email Subscribers
●     Total of 2.2M+ solus emailers

 

Why Sponsor?

●    Receive affinity and kudos with home business audience
●    Showcase your business to this diverse and eclectic audience
●    Let your business become synonymous with the home businesses audience
●    Awareness for your business to the home business audience
●    Increased visibility of your business profile

 

Lead Generation

●    Email shows your business offering that could benefit a home business
●    Onsite advertorial with ‘Find out more’ links across the site
●    We're happy to work with sponsors with ideas and suggestions on promotional activity to generate new business leads to their product or service

 

Media Partners Promoting The Awards

Our media partners who will be helping us to promote the awards are Making Money Magazine, What Franchise, IPSE Freelance Network, Babyworld and Glam Family.

This range of online and offline media partners gives our sponsors access to people who are looking to start up a business or franchise as well as many already running a small home based business and freelance contractors.

The coverage will be in both print and online – see the media partnerships below and how they will be promoting the awards:

Making Money Magazine: (audience is people wanting to start a business) adverts and advertorials mentioning all award categories and their sponsors will be included in their printed magazine, the same will appear in their online newsletters and social media sharing

What Franchise Magazine: (audience is people looking to start a franchise) adverts and advertorials mentioning all award categories and their sponsors will be included in their printed magazine, the same will appear in their online newsletters and social media sharing

IPSE Freelance Network: (audience is freelancers and contractors) news and announcements about the awards in their newsletters, there will be a top slot about the awards in their fortnightly newsletters during the months of the campaign, weekly posts about the awards, entrants, and interesting stories and each post will get social sharing

Babyworld: (audience is mums’ needing advice about raising families while working or running a business) Solus emails will be sent to their mailing lists, regular blog posts about the awards, entrants, and interesting stories, social media sharing for all blog posts

Glam Family: (audience is mums needing advice about raising families while working or running a business) Solus emails will be sent to their mailing lists, regular blog posts about the awards, entrants, and interesting stories, social media sharing for all blog posts

Remote Employment: (audience is freelancers and home workers ) news and announcements about the awards in their newsletters, case studies from the awards with any interesting stories and each case study featured will get social sharing

In addition, we will also list the awards with various online sites that list and promote awards.

 

Promotional Activity

Promotional activity that a sponsor receives:

Publicity Campaigns:
a) National and regional PR during campaign
b) Your brand included in all PR releases about their sponsored category
c) Your brand included for finalists and winners of their category
d) Local PR releases for entrants of your brand’s sponsored category

Email Marketing Campaign:
a) Announcement email from all media partners with all sponsor logos
b) All general emails, heavily branded with all sponsor logos
c) Entrant case studies to be emailed with your brand’s logo
d) A total of nearly 2.2M Solus emails to be sent during the campaign
e) Your brand included in all sponsored category related emails

Social Media Marketing:
a) Each entrant will be tweeted and shared amongst media partners
b) Blog post will be branded and shared
c) All entrants asked to spread their voting to their networks with your brand  > viral sharing.
d) Social shares from all media partners

Content Marketing:
a) Major presence on media partners as shown above
b) All category sponsor pages include the sponsor’s logo for your brand
c) All entrants pages show category logo for your brand

Your brand is promoted continually throughout the awards campaign so you get brand advertising for up to 4 or 5 months

 

Sponsor's Benefits

The benefits for your brand will be:
1.    Exposure to an audience of business start-ups and freelance contractors who may be interested in your product or service. Media partners subscribed memberships is 435K
2.    As you will be reaching the audience multiple times during the campaign your total reach will exceed 2.2 exposure opportunities via e-campaigns
3.    The above numbers do not include traffic exposure of our media partners’ combined sites – this is estimated to be 10M + all of whom will be exposed to your brand and links to your product pages
4.    Constant PR releases, including mention of our sponsors offer further audience exposure and brand coverage
5.    Your brand will benefit from a longer-tailed  4-5 month campaign with many activity peaks within it to maximise message delivery opportunities
6.    Media exposure to a very large online audience all of whom will have some requirements that your product or service could fulfill

 

Previous Awards Success

The previous awards we ran – the Remote Worker Awards in association with BT  – achieved £3.4m press coverage (source: Durrants) with three ITV appearances.

We have a few more irons in the fire to recruit more ‘traffic providers’ to come on board as media partners, which will increase the audience reach.

 

Award Categories

See the different award categories here and then let us know if you'd like to sponsor one.

We are happy to work with sponsors on the naming of the award category as well as the criteria.

For example you could do some market research that may give you some good ammo for future marketing campaigns to this kind of audience.

Alternatively, there may be other info that you may need to find out and we could word the question in a subtle way to get the answer. These are just examples of the type of info we can glean from the entrants to your award category.

 

Get In Touch Now!

Please give Paula Sheridan a call if you feel that any of this may interest you or your client as a sponsor. Either give Paula a shout on 0044 208 133 6375 or drop her a line via the email that was used in the original PR alert you received. Or get in touch via our Contact Us page.

You may also be interested in participating in The Essential 2015 Home Office Guide!