Build your identity first, then promote it

Build your identity first, then promote it
Fiona Cohn Excelarate

Build your identity first, then promote it

You can do all the marketing, pr and business development you like, but if you haven't done the groundwork and worked out why you're in business, what you stand for, what your values are and who you want to do business with, how will you be able to make the right business decisions? Build your business brand from within the business - then market it to your prospects.