How to Market Your Business

How to Market Your Business

Marketing your business can be tough, so it's important to make sure that you do everything you can to get ahead of the competiton


Owning a business means dealing with your company, but also competing directly with firms in the same industry. You might not be in a cut-throat industry but staying on top of your competitors can sometimes be the key to survival. There are a lot of different platforms you can use to market and advertise your company, as a business owner keeping your brand fresh and current will help you stay on top. Having a strategy put in place that involves the online world as well as the real world will help you impact as many people as possible, here are a few ways to proceed with your plan.

Networking
Networking events are great for making other companies and potential clients aware of your business, attending these events shows an enthusiasm and professionalism to get your company into face to face contact. There are too many companies now that conduct all their work online and over the phone, some clients will want more contact than that to gain a trust with who they're working with. Not only does your attendance give you the capability to network with potential clients, it also gives you the chance to scout out some of your competitor’s tactics and their successes. Part of a networking event for business owners should be considering your competitor’s companies innocently, soaking in as much information as possible whilst giving as little away as possible of your own company.

Merchandise
This coincides well with networking event but can also be used for different events or even when someone visits your office. Using merchandise is a great way to promote your business, having something tangible to give to potential and current clients is memorable. Merchandise can be creatively designed in line with your business, but items such as pens, mouse mats, lanyard designs or a t-shirt can really help people think of your business in future. Not only is it memorable to the clients but also people who will see it in future.

Online Marketing
Currently, the most important way to market your company as it impacts the masses daily. It impossible to ignore how beneficial online marketing is to businesses whether you chose to pay for online advertising or if you chose to market through your social media channels. Using your social media channel is a good way to advertise to current and previous clients and customers who follow you, keeping them updated with the latest news and offers from your company can help will sales and the promotion of your business. However, this doesn’t help impact new customers, using paying marketing tactics can help raise your brand's awareness on google of you can promote of relevant sites that people are using.