How To Make Your Brand Stand Out

How To Make Your Brand Stand Out

It’s a dilemma many face in an ever-changing consumer driven market: how do you make your brand stand out? Every brand needs a USP (unique selling point) to set them apart from the rest, but how do you achieve a completely unique business in a market flooded with big brands?


It’s a dilemma many face in an ever-changing consumer driven market: how do you make your brand stand out? Every brand needs a USP (unique selling point) to set them apart from the rest, but how do you achieve a completely unique business in a market flooded with big brands?

Analyse your competition
The key to a successful business is staying ahead of the curve. When you’re considering entering a market, you need to asses the businesses you will be competing against. Establish your competitors, see what aspects of their business model you like, and what you would do differently. From this you can begin a plan of action, incorporating your researched ideas and visions for the future.

Market research
Who will you be selling to? Recognising your target market’s wants and needs is an important part of the process. With this in mind, you’ll be able to ascertain what they are missing or what they could be getting better, or even cheaper. Understand your target market’s buying habits and adapt your business model accordingly. This, in the long run, will help you stand out from your competitors as you should have advantageous knowledge of your target market.

How to reach your market
There’s no point in developing an amazing product or service if you are not getting it to the right people. For instance, a women’s clothing company with a target demographic of 18 - 30 know that they’re best way of advertising is through social media such as Instagram, with content directed at that age group. On the other hand, for a new children’s toy car advertising is better focused on television campaigns, as well as in store offers and promotions. Knowing where your target market will access your product is key to how you’ll make your business stand out.

Innovate marketing
Creative marketing techniques are an excellent way to make a statement and set yourself apart from your competitors. Think of ways to get your target market’s attention with competitions and challenges – encouraging audience participation and drawing in users to your product or service. Ideas that work well include: handing out free merchandise, discount offers, holiday competitions and clever campaigns. One example of a company that embraced innovative marketing are ‘Compare The Market’, their meerkat marketing campaign was a global sensation, making them number one on the public’s list of go-to comparison sites.

Overall
With a well thought out plan, thoroughly researched ideas and target market understanding, you may not be guaranteed success – but you’re certainly setting yourself off with a fighting start. An innovative idea is nothing without a meticulous plan and a little bit of luck.