What Is a Website Bounce Rate?

It's really great being a business start up. You learn new things every day, you're on a rollercoaster ride with exciting new horizons with a bubbling pot of ideas for new business products. It all makes starting your new business so, so worthwhile.

There are a few things that may burst your bubbles, though, like when you've set up your website and you watch new visitors pop over to your website. What fun!

Not so much fun when you see them bounce away ...

After you've opened an Google Analytics account you will be having a good ol' poke around Google's stats. And you'll come across something called a 'Bounce Rate'.

Your bounce rate is affected by your content on the page where the new visitor lands. You will see in your Google Analytics account this statistic called a Bounce Rate is also termed as the Exit Rate.

What is bounce rate? So what's this all about? And what is a website bounce rate if it's not having fun on bouncing toys?

What is a Website Bounce Rate?

So, what does bounce rate mean? It reflects the percentage of visitors who ‘bounce away’ from your website to a different site, rather than continue on to your other pages.

This happens when a new visitor only views a single page on your website and leaves without viewing any of your other pages. In effect they land, take a quick glance around and think, ‘Mmm, not for me’ and off they go again, like a flea bouncing around in a dog parlour.

Google's Bounce Rate Definition

Google states it is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

They use this metric to measure visit quality. A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. This should remind you of our discussion a few days ago about your home page being crucial to spell out your key message.

Keep ‘Em Coming Back

The more compelling your key landing pages, the more visitors will stay on your site, have a look around and convert to sales.

You can reduce your bounce rate by adapting landing pages to each keyword, link or advert that you run. Landing pages should provide the information, product or services mentioned in the original place where the visitor first spotted your link.

If you have different aspects to your site, ensure that the landing page links you give out are relevant to the page content. Another instance of being tacky and sticky is to ensure you have enough content. This strategy is used to increase blog traffic on many top web sites.

For example when Ken and I first started Remote Employment we had only a few jobs. It was like having a nice shiny new restaurant and nobody eating in it.

So we had to source loads of good remote and home working jobs as our content, to ensure we retained the stickiness on site to keep people viewing all our pages.

Keep it simple and make sure they have a low threshold to ‘get’ something.

Jobs are only one part of Remote Employment's content, in fact we didn’t consider our jobs to be content at first, but quickly realised that they formed an integral part of our site content, along with resources and articles.

Read more about optimising your website for peak performance on Google and other important bits of advice for starting up your business.