Video Marketing Your Business

After you've started marketing your home business and found some great publicity angles to get your business into the media, you need to step on the with video marketing gas to get your business marketed with videos.

The first thing you'll be asking is - how do you create a video or set up a successful video campaign?

Most new business entrepreneurs are web savvy and yet still so many business owners don't know how to use YouTube marketing their business website. We asked HubSpot for some video marketing advice on how you can use video to market your start up business interests.

We asked HubSpot for some video marketing advice on how you can use video to market your start up business interests.

HubSpots’ Top Video Tips

1. Decide What Type of Video You Want to Create

There are many different types of videos you can make. The type of video that is right for your project depends on how you want to film your video and what the purpose of your video will be. For example, you could make a: Creative or “viral” video, How-to video interview or talk show-style video

2. Decide on the format for your video

The format will determine the video’s style. Will you film in HD for broadcast quality in case you get it onto TV? Do you want to record using a 16:9 (or wide screen) aspect ratio? (Many companies do!) Perhaps you will create a mini set, and use a tripod to film your video. Maybe you will hold the camera while recording. To help you decide, watch other videos to see what you like.

3. Set Your Video Goals

Creating video is a lot of fun, but as with any marketing project, it’s important to set goals for the video you produce. What do you want to achieve from your video?

Suggested Video Marketing Goals

* Increase “direct traffic” to your company’s website

* Grow your YouTube Channel’s subscribers

* Grow your blog subscribers

* Build inbound links into your website

* Develop company personality and brand

* Recruit new employees or build company culture

* Increase brand awareness (search traffic for your company name)

4. Storyboard Your Video

Storyboarding is a technique to map out a video sequence prior to filming. In true form, a video producer would draw the scenes on paper as they would appear on camera. For marketing purposes, create a storyboard in written form to plan for your video’s content.

A. Pick your topic: What will your video content be about? This could be a simple interview subject or a complex plot and storyline. Brainstorm the topic of your video with a team. In your brainstorm, you could ask: What’s popular in mass media or on the news at the moment? Does someone in our company have an interesting talent?

Could we do a parody of a popular song or TV show? What does our target audience find funny that might be related to your business or your video topic? What does our target audience want to learn?

Your main focus is to be a top viewed video. Your chance of going viral will improve if you get into the top 50 views in a category or at least on the first page.

B. Write the script: Once you’ve picked your topic, you need to write your script. If your video will require multiple shots, characters and scenes, script out your video in detail. Be sure to include the sets, stage actions and dialogue. If your video will be mostly conversational, create a list of bulleted notes. It will keep you organized during filming and save you time later.

C. Decide on your video’s call-to-action: Too often, marketers leave a video’s call-to-action to the very last minute. Decide what your call-to-action will be while writing your script. What do you want people to do after they watch your video? Be sure to connect your call-to-action with the goal you set for your video. 

Call-to-action examples: Visit your site, subscribe to you on YouTube, watch the next video, subscribe to your blog and tweet your video.

 

Uploading Videos

Depending on its viewership compared to other videos in its category, YouTube could recommend your video to people on YouTube who are watching other content like yours, helping increase your viewer count.

  • Right after you upload your video, drive as much traffic to it as possible
  • YouTube rewards videos that have a surge of traffic immediately after being uploaded to YouTube. There is a 48-hour window when videos can receive “honors” and be featured on the YouTube site.

 

It’s also important to remove as much “corporate friction” from your video calls-to-action as possible. If your call-to-action (or the video itself) is too corporate in nature, people will be discouraged from sharing it with their network, thus decreasing its reach. You don’t want people to think your video is a commercial if that’s not its purpose. 

HubSpot’s ‘How To Video Guide’ also illustrates how to record quality videos by showing you how to set the scene for your video, use specific camera shots and film techniques, record quality audio and use good lighting.

Find out more about video marketing and how to start marketing your business start up!

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