How To Write A Press Release

Web owners should send out regular press releases to the media. You can learn to become an ace PR with our PR resources and in particular how to write a press release with our free press release template.

A press release is ideal for all start up business owners. But you don't have to be starting a business to learn how to write a press release.

Web owners should send out regular press releases to the media. You can learn to become an ace PR with our PR resources and in particular how to write a press release with our free press release template.

Press Releases are also ideal for Artists and Creatives, Associations, Actors and Sports Personalities, Authors and Writers, Book Clubs, Churches, New and Established Business, Career Hunters, Community Groups, Amateur Film Makers, Graduates and Students, Hobby-ists, Home Industry, Internet Entrepreneurs, Practitioners, Professionals and Freelancers, Party Plan Agents, Retailers and Tradespeople.

Even people setting up a family website, in fact it’s for a whole A to Z spectrum of web owners and online entrepreneurs.

What Is A Press Release?

A press release is a notice or story sent to the media with the aim of attracting their interest and gaining valuable editorial space in their publication. A press release can be sent directly to your chosen media contact or through a newswire or PR Planning service. Your press release should be well-written before you submit it to the media.

Prepare A Press Release?
Before we get started on writing your press release, take a few minutes or more to think about what you want to achieve. Before you check out this Press Release Template, here are some things to consider.

Goals

Why are you trying to get news coverage? What do you hope to achieve? Do you want to increase traffic to your site at the same time as getting media attention? Do you want to sell products or your services? Do you have a big event, conference or product launch?

Media

Who do you want to reach? Local, regional, national, specialist or global media. Know your visitors and what they read, where they hang out so you can find them through the media they read and visit.

Audience

Who do you want to reach? Who is your ideal target? Are there several different target audiences?

Language

A B2B or B2C audience? This will determine if the language should be business and corporate or chatty for the consumer.

Timings

Is this for an event or product launch? What are the timings? How will they affect your release and news coverage? Confirm the publication’s lead times to check you don’t miss any deadlines.

Research

Do you need any research or stats? Have you got all the correct facts to hand? Is there anything else that would or could add value to your release?

Images

Are there any stunning shots you can include with the release. Try and always include a human angle in your releases and therefore add a head and shoulder photograph.

Press Kit

Is your press kit ready? It is always best to prepare your press kit before your release so you can get the feel for how to approach your media needs. It will also help you to focus on your message and goals.

Social Media

Don’t forget to add your social media links to all your press releases. And tweet about them, also add them to Pinterest with a nice image that other people may repin. Use your press release summary in your Pinterest description and ensure you have a link back to the press release page inside your description area - don't rely on new users of Pinterest knowing the image is the link. I always add a link because it is more visible with a bold http and thus everyone knows that is the link to read the full press release story.

Clients And Visitors

Include your clients, customers and visitors when you send out releases. Send them all your news and you may be pleasantly surprised that some may lead to enquiries or even sales.

Read more helpful information on Business Publicity.

Watch this video to find out how to submit your press release to iHubbub in our free press release submission for members.

Bestselling author and award winning entrepreneur, Paula Wynne, offers PR services to web owners, artists, writers, retailers, actors and small businesses who don't have big budgets to retain a PR agency.

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