How To Start A Business Blog

Learning how to start a business blog has become a crucial requirement for businesses today to be able to provide visitors with updated useful information. When setting up your blog implement your new brand or ensure you maintain an existing corporate image. I know this isn’t easy when you have to stick to the templates library, but you can still choose colours, fonts and themes to closely match your main website.

You can also insert your logo into a header to reinforce your brand. If you’re going to use a Blog to start up a website, choose a blog theme template that reflects your brand as discussed in yesterday’s chapter so when you’re ready to start a website, it all ties in just grand!

How to set up a blog to start blogging about your new business start up venture

Ensure your Blogger account reflects your website name or keywords in the title. In one of my workshops, a lady wanted something really ‘buzzy’ and brainstormed all sorts of names, but in the end the best advice is to go with your company name spiced with keywords.

Read your notes on naming your site and remind yourself of the important points we discussed in our series on setting up a website.

Blogs should be updated often and generally provide a personal view or insight to a business. It can be a struggle to maintain a regular blogging personality when you set up a digital marketing plan. As in most small or micro businesses, there is so much to juggle before even thinking about blogging regularly.

An idea that works well is to schedule blog posts so that your articles are published automatically on a certain date. This is handy if you write a batch blogs when you have some time as they can be published individually over a period of time. Small business blogs find this approach an easy way to keep their readers interested in blog updates.

There are also Blogs that charge a monthly fee, such as Type Pad. They do give you the option to have a free trial with Basic, Plus, Pro and Business Class options: www.typepad.com.

WordPress Blogs

Wordpress.com offers a free service, which gets you starting a business blog in minutes. You can choose various templates and, just by clicking on them, you will get a preview to see how your blog will look.

When you are choosing a template look at all the elements such as tabs, right hand and left hand design. In my personal blog, I liked the idea of having the tabs across the top, which made it feel more like a website because you could add various pages. Choose a template to suit your needs. By the way, mine is called ‘Misty Look’ by Sadish.

Posts Menu: You only need to click on the links for adding or editing posts (your web blog message or content). When you add a post, you will be able to include images and links to another blog or your main website.

Links Menu: Not dissimilar to ‘bogroll’, a Blogroll is a long strand of all your favourite web links. Simply click ‘add new’ or ‘edit’ to make changes.

Pages: By clicking on the ‘Pages’ link, a new window opens which allows you to add new pages and edit your existing pages.

When you add a new page the right hand column gives you the option to choose a Parent page (find out more about Understanding Web Pages) and the ability to rank or order your new page by priority in your Website Navigation.

If you’re using a blog as your main site to start off then get out your notes and navigation map and add pages according to your plan. You can also change this at any time.

Widgets

Wordpress also offers widgets in your dashboard that can easily be moved around by dragging and dropping. In the widgets window you will see all manner of gadgets you can use in your side bars, from a calendar, RSS, search, blogroll, recent posts, tag cloud and twitter. Drag and drop, then preview. If you don’t like the look on the live site, simply go back and change it. Easy as that!

Tagging Website Pages

To tag or not to tag? Adding tags to your blog and meta tags to your website pages will help to optimise your blog or website in search engines. Tags are ideally single words or phrases listed alphabetically and act as your keyword(s). Other bloggers or browsers may find your blog due to your use of these tags.

Wordpress tags your pages, which in turn helps you get found by search engines when you Map Your Website Pages. A Tag Cloud is meant to help readers quickly identify what type of post you have written and what type of posts you have covered.

If you have a website and want more control, you can download software from Wordpress.org. This is separate from the dot com site and is completely customisable, and can be used within your own hosted site rather than at another web location.

Get some more blogging resources in our Online Digital Marketing Resources or you may want to read how to be more Effective AT Home Business Blogging.

Find more business branding information and lots of advice you need when starting up your new home business in our Business Start Ups.Create a Successful Website

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Paula Wynne is the author of Create A Successful Website and the Amazon bestseller, Pimp My Site.

Read more business advice and how to set up a website.