Does Your Freelance Business Need Marketing Help?

Often times, we are in a great big hurry to start making money.  We want our freelance business to be successful – and by successful, we often mean providing enough financial compensation so we don’t have to go back to the life of a 9-5er.  

While it is important to focus your attention on the most obvious tasks of your freelance career, it is also important to remember the little details of business – like marketing your freelance business.  Often times, we put marketing on the back burner.  After all, there are so many other, more obvious roles to fill.

But marketing is essential.  And if you want your freelance career to stay afloat, you need to give it the attention it deserves.  Guest writer Mike Jameson shows us how.

 

4 Signs Your Freelance Business Needs Some Marketing Help

It doesn’t matter what type of freelance career you have.  You need to spread the word about your products and/or services.  

You’ll know it is time to turn your attention to marketing if any of the following are true.

how to start marketing a freelance business

 

1. Sourcing Freelance Clients

All Of Your Clients Come From The Same Source. Are you only searching for clients on job boards?  Do all of your leads come from your website? If every client you land gets in contact with you via the same source, you aren’t casting your net out far enough.

You need to have a bit of variety in your lead generation.  Try to bring clients in from a few different sources.  

  • Content development – blogging on your own site, guest blogging on others, sending out monthly newsletters
  • Social outreach – connecting with prospective clients and those who can refer you on Twitter, Facebook and Google+
  • Business networking – industry conferences, forums, LinkedIn, in person introductions

 

2. What Makes Me Different?

The Question “What Makes Me Different?” Causes You To Scratch Your Head. On the surface, it seems like a pretty innocent question.  But if you don’t have an immediate answer for what sets you apart from all your competition, you have a problem.  

 

3.  Using Business Plan Software

The Marketing Section Of Your Business Plan Is Still The Template That Came With The Business Plan Software.

A re-focused marketing plan will help you identify the ways your home business should be growing, how and when you’ll launch new services, and how clients will learn about what you have to offer.

Flying blindly means your business could plateau, you miss out on valuable clients and/or you fall behind the competition.

 

4.  Freelance Strategic Planning

Do your strategic plan lack focus? Infusing marketing efforts into your business means you become a big thinker.  You have a long-term purpose.  You’ll constantly be thinking of new ideas, new ways to promote your services, and new client groups to tap into.

Now what?

If you are ready to wear the marketing hat yourself, it is time to done that important piece of headwear.  Do some research.  Read the best blogs about marketing.  Connect with other freelancers and ask for tips.  Consult your mentor.  Don’t be afraid to engage in a little trial and error.  The point is – just do something ... now! 

 

How To Infuse Marketing Into Your Freelance Business

If you are ready to wear the marketing hat yourself, it is time to done that important piece of headwear.  Do some research.  Read the best blogs about marketing.  Connect with other freelancers and ask for tips.  Consult your mentor.  Don’t be afraid to engage in a little trial and error.  The point is – just do something ... now!  

If you still aren’t ready to tackle marketing yourself or don’t have the time to devote to the task, consider hiring some professional help.  There are a few ways to go about doing that.

First, you could hire a fellow freelancer to help you in the areas you lack.  It might be possible to find one freelancer that can help you all areas – content marketing, SEO, website design, social media outreach, etc.  

If you aren’t able to find a Jack of all Trades, farm out the tasks individually.  Hire a freelancer to focus on each individual area.  You might just need someone to lay the groundwork.  Once the foundation has been established, you might be able to handle the maintenance on your own.  

This will allow you to keep the freelancers you need on an ongoing basis (maybe content writing for blog outreach) and cut the ones you don’t need once the task is complete (website design, for example).

 

Most freelancers think, “I’ll do it later.”  But when is “later?”  Later is now!

 

The last option is the most expensive – hiring a marketing firm.  If you have no intention of growing your freelance business past your own expertise, this step might be excessive.  But if you want to turn your freelance career into something more – say, a small business with other employees – you might need some professional help.

There are several perks of hiring a professional marketing firm.  Most firms can tackle all your tasks.  You won’t need to hunt for multiple specialists.  Also, a marketing firm is kind of like a crockpot – give it all the necessary ingredients and let it turn out something fabulous with zero effort on your part.

Mike Jameson started his business as a freelance endeavour.  After a few years, it turned into a successful small business.  In the beginning, he relied heavily on the help of a few other freelancers to help him market his corn toss boards.  He even hired a freelance writer to provide content marketing like this for his corn toss company.  Now that he has found success, Mike is eager to share his thoughts with others.

What marketing efforts are you using for your freelance business?  Tell us about your experience in the comment section below.

Check out our Business Advice for more great marketing tips!

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