Digital Marketing Strategy

Digital Marketing is so fundamental in the marketing mix that many business start ups even think about naming their company in terms of search expressions. So what is digital marketing? How do you use it?

Where do you use it and how do you go about starting all this digital marketing stuff when you need to get going on marketing your business?

The internet has changed the business world, pioneering a revolution from traditional to new online search marketing techniques. With it a whole new industry has emerged, which is literally taking the world by a storm.

New media agencies are setting up daily to help businesses convert from old marketing methods to new ones. Along with these ventures, new learning is bringing the majority of small businesses up to speed with online marketing.

Digital Marketing is so fundamental in the marketing mix that many business start ups even think about naming their company in terms of search expressions. So what is digital marketing? How do you use it?

Digital Marketing Focus

Many start up entrepreneurs find it easier and cheaper to discover new online marketing methods.

Like me, I am sure you constantly marvel at how the internet has changed the world - the way we think, the way we find things, how we buy cool stuff on the net and how we have to think like our visitors to reach out to them.

So let’s get cracking then and find out how to use digital marketing to start the ball rolling for marketingyour business.

What Is Digital Marketing?

Digital Marketing is selling, promoting and marketing your product or service online.

Digital Marketing uses affordable digital channels and online tools, such as social media and email marketing. Most people start with Google when they need to browse, read, research, connect, join and buy, so you need to ensure potential visitors will find your product or service.

Think of digital marketing as ... where are the people I need to talk to?

Digital Marketing Strategy

So what do you do and how do you get started?

Planning and delivering a Digital Strategy can be complex or really quite simple, depending on your objectives and targets. Most experts consider a Digital Marketing Strategy (DMS) to be the process of planning, implementing and evaluating your vision and aspirations for your new start up business or your online internet business.

Remembering that both will need you to set up a website.

Elements that make up a full strategy will arise from your business plan or marketing plan or your online internet business planning document.

iHubbub goes through the basics of a Digital Marketing Strategy in our features on Search Engine Optimisation.

We encourage all people starting up a new business to read more and explore the subject in greater depth.

Digital Marketing is the best way to start marketing your business! 

Here's a few important digital marketing topics every new business start up needs to learn about:
 

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay Per Click Advertising (PPC)
  • Networking (Online)
  • Social Media (SM)
  • Blogging
  • Video Marketing
  • Publicity
  • Online PR
  • Promotional Activities
  • Email Marketing  

 

Each subject has its own ‘kit’ with a magnetic set of tools for you to study, operate and cultivate. All of these topics will be explored in Business Marketing.

Of course there is still telesales, print advertising, direct mail, printed brochures and trade shows or exhibitions. Although offline or traditional marketing will still have an effect on your business, and the results may be minimal and costly.

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