Create A Successful YouTube Video

YouTube is the second biggest search engine in the world. Twenty-four hours of video are uploaded to YouTube every 60 seconds! And counting ...

Video marketing is powerful!

Along with marketing your home business you need to get cracking with marketing your business with video marketing.

So how do you create a video or set up a successful video campaign? Most new web owners or start up business entrepreneurs don't know how to use YouTube for videos or even use YouTube videos for promoting or marketing their business website. Read on to find out how you can use video to market your products or services and start up business interests.

The best ideas even cause a stir when the video goes viral!

Most new web owners or start up business entrepreneurs don't know how to use YouTube for videos or even use YouTube videos for promoting or marketing their business website

Creating a YouTube account and uploading a video is simple. If you have a Google Account, you can link it your YouTube account for easy access. YouTube will then automatically create a channel which presents all the videos you’ve upload.

Pros 

  • Market leader
  • Lots of third party add-on tools
  • Good videos have potential to go viral
  • Drives traffic to your site
  • Gets your message across in a fun, friendly way

Cons

  • Fight it out with the many millions of competitor videos
  • Expensive to ensure your brand displays well within a dedicated channel
  • Not using YouTube will leave you at risk of being less shareable (on sites like Facebook) and less viewable (even ipads can watch YouTube videos)

Top YouTube Tips

Here are some top tips and quick and easy ways to get started with video marketing for your business start up. They are basic things that you can do yourself and will compliment your digital marketing plans when you start business marketing.

* Videos should be short, two minutes maximum

* Don’t use pre-roll credits, go straight to the content

* Captivate your audience with a catchy first 10 seconds

* Use an audio hook like ‘Did you know’

* Try a visual appeal where viewers wait to see what happens 

* Create videos with a simple single message or punch line

* Keep production quality as high as you possibly can 

* Getting titles and keywords right really matters to ensure your content is found when viewers search.

* Make bold and challenging statements

* Make sure all videos are optimised

* Try releasing a series of videos, possibly 5, all at once.

How To Get Viewers

1.Use good headlines 

2. Tag your video with keywords to ensure your video is found  

3. Piggyback popular events – you can guarantee there will be plenty of searches with the word Christmas in December.

Remember that YouTube automatically takes a thumbnail from the image at the middle point or half way through your video. So, for a two minute video make sure something interesting is happening at 1:00.

If you need to high quality videos scripted, filmed and edited for a special promotion consider using Pimp My Site’s recommended videographer, Alec Hall-Shaw. He is offering all members and visitors a knock down rate of £350 for a day’s shoot and edit. You end up with a video to use on YouTube, viddler or anywhere else you want to promote it.

YouTube Optimisation 

It is best to do this when you upload the video, but you can do this by editing your setting in ‘my videos’ if you haven’t already done it. YouTube will automatically choose a thumbnail for your video, but you can change it in your settings.

Why not try out all three thumbnails for a few days or a week at a time, monitor viewings and see which creates the most viral views? Show links on primary pages, tweet and blog about your vids and embed them into your pages.

Add a YouTube button or icon to your home page with links to your YouTube account or video. You can find a range of buttons and icons available by Googling ‘YouTube icon’ or YouTube button’. See the cool icon I found in this screenshot below.

Promote Your Video

1. Embed the video in a blog post. 

2. Tweet a link to that blog post on Twitter. 

3. Embed a YouTube video to your Facebook Page, as well as your website. 

4. If you are using YouTube to host your video, slowly people will subscribe to your channel as you create more content. 

5. With a large subscriber base, you will get more views on your videos.

6. Use buttons to promote your video across all your sites and social platforms.

 

Read our Business Marketing Guides to find out how to market your home based business!

 

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