Pimp My Site is a highly visual guide to show small businesses how to market themselves online through optimisation, search marketing, promotion, and social media.
It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach.
Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices.
From keywords and YouTube to search marketing and optimization, Pimp My Site offers much for beginners and advanced users alike.
In Pimp My Site, Paula Wynne shows and tells beginners and advanced users complete do–it–yourself digital marketing with keywords, YouTube, search marketing, optimization, emailing & PR.
You'll find the following in the book:Pimp My Site, the ultimate digital marketing guide to optimise, promote and market your website through online marketing tools
*Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success
*An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how
*Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more.