Are you going to be featuring your product at a trade show (like http://www.entrepreneur.com/article/176076) or convention soon? If so, you need to make sure that you are properly noticed in order to make the right contacts and boost your company’s presence as well as revenues. Therefore, you cannot overlook the importance of choosing the right display. To choose the right display, you need to consider what you want to exhibit, how you want it to be displayed and review your demographic.
Naturally, cost is always a consideration when you are conducting business. Therefore, you need to consider whether you will purchase or rent an exhibition display. If you are going to use the board at your first trade show or you are going to be using exhibition displays (http://www.expressexhibitiondisplays.co.uk/) at several shows simultaneously, it may be better to rent instead of buy. However, if you plan to be using a board or boards on an ongoing basis, purchasing may be more beneficial.
Calculating the Cost
The whole idea of obtaining a display or exhibit board is to find the right type of system and stay within budget at the same time. If you plan to use displays at several shows, you will need to calculate the total expense of the stands over the next several shows. Using this approach can give you a better idea of the cost of rental stands or trade show types of displays in comparison to buying a one-off customised stand.
When you reserve an exhibition space, you typically will receive a manual for exhibitors that details the items you may need and the suppliers of stands. However, that being said, exhibitors are still free to rent or buy stands or services from the person or company of their choice. When you make your own decision in this respect, you will save more money and usually receive better advice.
The best way to short-list your choice of stands is to ask yourself the following: Why are you exhibiting your products and information, and what are your objectives? How will you use your stand? Will it be a marketing platform, or will it be set up as an informational booth?
Any good exhibition stand or display should be able to support your staff employees and their separate roles. Therefore, make sure that each of your staff members are positioned at the display to easily answer questions or converse with show attendees. Staff members should also be provided with the needed support aids. For example, audio-visual equipment can be used for interactive demonstrations (exaple: http://smallbusiness.chron.com/audiovisual-media-considered-...) while backup tables can be utilised for taking down details or for small meetings.
However, it is not enough to merely put up the display or stand. You also have to think about where you place it. According to research studies, most trade show visitors will walk past stands that are close to the reception area. In fact, studies have found that 90% of trade show attendees in the UK will turn to the left when entering a trade show or exhibit area. Therefore, if you set up your stand to the right of the entrance and near the reception desk, you won’t see much in the way of customer interest or business.