As a freelance florist without retail premises the best success criteria is to look at the bookings we have. For weddings we can and do book up the most popular dates a year or more in advance. Having to take on an extra full time florist, two part time assistants, a social media and admin manager and PR coordinator also demonstrates how far the business has come from me starting out alone in 2012. We are also proud that we have high profile corporate clients that return year after year.
Technology is central to our success, particularly social media. It's a crucial way of communicating with our customers, so our accounts and blog are updated with new content regularly and act as a showcase that's available 24/7.