Essential Prep For Starting A Business

Essential Prep For Starting A Business

Before you start up a home business you need to spend time planning, researching and brainstorming. Set short and long term goals and objectives for your home based business, freelance consultancy or website business to steer you in the right direction.


Before you start up a home business you need to spend time planning, researching and brainstorming. Set short and long term goals and objectives for your home based business, freelance consultancy or website business to steer you in the right direction.

INSPIRE juicy thought patterns

  • Print off your plan and take it with you
  • Add more details when on the train or bus
  • Scan the notes, then drift into creative mode
  • Having your plan with you, will give you an organised way to edit and pump up your website.

Learn how to analyse your strengths and weaknesses as well as any potential threats and most importantly, the opportunities that raise their heads.

As you plan your shiny new website, you need to understand and explore every avenue of your online business so that you are fully prepared. The work you do now will be reinforced along the way.

Score Goals

If you haven’t already done so, you will need to set goals and objectives. This way you can establish the exact aim of the business. You may have grand plans to sell this brilliant idea of yours for a cash bomb with an exit strategy after a number of years. You might want to manage a small and cosy family business over a long period. Maybe you need to run your online business while working a day job or alongside another business.

Whatever it is you want to do, you need to aspire to something in order to achieve it. Recognition of your aspirations and actually visualising it, will lead to achievement and result in success.

My mentor, Karen Darby, inspires people when she tells them that she started visualising her ideal home. Then, when she sold her business, SimplySwitch, to the Daily Mail for £22m she found the house of her dreams and was pleasantly surprised to find it matched her imagined home.

You too can picture where you want to go and what you want to do with your website. In tough times recall this image and renew your determination to make it work. The best way to get somewhere is to want it badly enough!

Hey BIG Thinker

While considering your aspirations for your new online business we are cooking up together, be positive and always aim high.

You will achieve far more in life if you reach for the sky. Don’t be afraid to fail. More importantly, don’t fail to start. If you aim half way up the ladder, you may reach just below the half way mark, yet if you aim above 75%, you could achieve more than 50 or 60%. So dream big dreams and think big thoughts.

It took time for Remote Employment to become Google’s No 1 for ‘Flexible Jobs’, but we have always aimed to be the biggest and best site for flexible and home based working. We are now in the running to become the global leader for remote and home based jobs!

"Don’t expect to make money straight away. Do your research and make sure there’s a

market for your business.” Carrie Longton, Mumsnet

As we go along you will be reminded of your goals and aspirations. When we chat about branding I will give you some ideas about thinking differently in order to become a BIG player. So when you plan your goals think BIG and believe you can achieve whatever you set out to do. In saying that, don’t delude yourself in believing you can become an instant overnight millionaire. If that happens, brilliant, but it’s better to prepare for a longer journey and some hard work!

At the end of today’s chapter, make a start on your goals. I would strongly suggest you keep scribbling away at them as you go along because each day covers important details, hints and tips that will bring you back to your goal setting.

Keep this book in your bag or briefcase or take a notebook everywhere you go and as inspiration floats by, grab it and write down your thoughts.

An example of a goal could be to finish this book within a certain time frame, to complete your research within 7 days, to hold meetings with prospective developers by the end of the month or to possibly set up weekly project meetings with the key members of your online team.

Once you have a BIG dream for your business, set goals and objectives to achieve that vision. Have these goals and targets visible, possibly on a notice board above your desk, in a spreadsheet, in your calendar or even on a fridge magnet. Just keep them handy so you can monitor and measure progress on a regular basis.

Business Plans

If you are aiming to start a business that will have ‘legs’ and stick around for many years, you should also write out a full business plan. There are many organisations to help you as well as online resources to tap into. Some banks also offer this service to new business start ups. Although I would like to go into detail about what to feature in a successful business plan, I simply don’t have the space here, as I need to give you more elements on how to set up a thriving website.

Resource and bio: 

Award-winning entrepreneur of social networking site, iHubbub, and author of ‘Create A Successful Website’ and Pimp My Site, Paula Wynne is co-founder of Remote Employment, a job board for home based working and iHubbub, a home business social community.